Why fake it till you make it is holding you back
Think about the last time you walked into a boardroom or a high-stakes meeting feeling like a total fraud. You probably took a deep breath,...
Ever felt like you’re reading a script that wasn’t written for you? You follow the productivity hacks, attend the leadership seminars, and listen to the podcasts, but the advice feels like a jumper that’s three sizes too small – tight in all the wrong places and completely uncomfortable.
It’s a common frustration. Most professional development is built on the assumption that everyone’s brain works the same way. We’re told to ‘just be more assertive’ or ‘focus on the details’, without anyone acknowledging that for some of us, those actions feel like swimming against a rip. If you’ve ever been told you’re ‘too sensitive’ or ‘too blunt’, you know exactly what we’re talking about. You aren’t broken, and you don’t need fixing. You just need a different approach.
The truth is that generic coaching often fails because it ignores who you actually are. Real growth doesn’t come from trying to override your natural instincts; it comes from understanding them. When you seek out coaching for my personality, you’re not looking for a transformation into someone else. You’re looking for the manual to your own unique operating system.
Most coaching programmes are designed for a mythical ‘average’ person who doesn’t actually exist. They prioritise a specific set of behaviours – usually being outgoing, highly organised, and relentlessly logical – and treat everything else as a hurdle to overcome. This creates a cycle of shame for anyone who doesn’t naturally fit that mould.
If you are The Helper, being told to adopt a ‘win at all costs’ mentality in conflict won’t just be difficult – it will feel fundamentally wrong. You value harmony and empathy. A coach who doesn’t recognise that will simply make you feel inadequate for having a heart. At Compono, we’ve spent a decade researching how these traits aren’t weaknesses, but specific ways of interacting with the world that require tailored guidance.
When coaching isn't aligned with your work personality, you spend more energy pretending to be someone else than you do actually improving. This leads to burnout, imposter syndrome, and a nagging sense that you’re just not ‘cut out’ for the next level of your career. But the problem isn't your potential; it's the delivery of the advice.

Your personality isn't just a collection of quirks; it’s a map of where you find energy and where you lose it. Some people are energised by big-picture dreaming, while others feel safest when they have a spreadsheet of verified facts. Neither is better, but they require completely different coaching strategies.
Consider The Pioneer. A Pioneer thrives on innovation and spontaneity. If you give them a coaching plan that is 100% focused on rigid routines and five-year stability, they will check out within a week. They need to be coached on how to channel their creative fire without burning out the rest of the team.
On the flip side, The Auditor needs precision. They don’t want ‘blue-sky thinking’ sessions; they want to know the ‘why’ behind the ‘what’. Coaching for this personality type should focus on how to move forward when information is imperfect – a specific challenge that requires a specific solution.
Hey Compono uses a personality-adaptive approach to ensure the guidance you get actually makes sense to your brain.
To get the most out of any development, you need to know which ‘bucket’ your natural tendencies fall into. At Compono, we’ve identified eight distinct types that define how people contribute to high-performing teams. Each one has a ‘superpower’ and a ‘shadow side’ that coaching can help navigate.
For example, The Campaigner is incredible at selling a dream and rallying a team. But under pressure, they can become scattered. Coaching for a Campaigner focuses on follow-through and grounding those big ideas in reality. Meanwhile, The Evaluator is brilliant at objective risk assessment but might be perceived as overly critical. Their coaching journey is about balancing logic with empathy to lead more effectively.
Then there is The Coordinator, who lives for structure. Their growth involves learning how to stay flexible when things go off-script. In contrast, The Doer is the backbone of execution but might struggle with long-term strategy. Each of these paths is valid, but they are not the same path. Generic coaching tries to put everyone on the same track, which is why it so often hits a dead end.

If you’re looking for coaching for my personality, start by asking yourself: does this person (or tool) recognise my natural strengths, or are they trying to replace them? You shouldn't have to leave your personality at the door to get better at your job. In fact, the best version of you is just a more self-aware version of who you already are.
Look for frameworks that value diversity of thought. If a coaching programme suggests there is only one way to be a ‘leader’ or a ‘successful professional’, run the other way. True leadership looks different on The Advisor than it does on a hard-charging executive. An Advisor leads through collaboration and diplomacy – a powerful style that generic ‘alpha’ coaching would completely crush.
This is where technology is finally catching up to human psychology. Using the Hey Compono app, you can receive insights that are specifically calibrated to your work personality. It’s like having a mentor who actually knows you, rather than one who is just reciting a textbook. It validates your struggle while empowering you to take action in a way that feels authentic.
The biggest shift in your professional life happens when you stop trying to fix your personality and start trying to optimise it. When you stop seeing your need for detail as ‘being picky’ and start seeing it as a commitment to excellence, your entire perspective changes. Coaching should facilitate this shift.
Imagine a team where everyone is coached according to their type. The Doers are supported in their efficiency, the Pioneers are given space to innovate, and the Helpers are empowered to build the culture. This isn't just a nice idea – it’s how high-performing teams actually function. When you align coaching with personality, resistance vanishes because you’re no longer fighting yourself.
You’ve spent enough time trying to fit into boxes that weren't made for you. It’s time to find a way of working that respects your natural wiring. Whether you’re an Auditor looking for clarity or a Campaigner looking for focus, the right coaching is out there – and it starts with the person in the mirror.
What is personality-adaptive coaching?
It is a coaching method that tailors advice and strategies based on an individual's unique personality traits and work preferences, rather than using a one-size-fits-all approach.
Why doesn't generic career advice work for everyone?
Generic advice assumes a standard set of motivations and strengths. It often ignores that people have different energy sources – some thrive on data, while others thrive on social connection.
How do I find out my work personality?
You can take a brief assessment through Hey Compono to identify which of the 8 work personality types best describes your natural tendencies.
Can my work personality change over time?
While your core traits tend to remain stable, your ability to adapt and use different leadership styles grows as you become more self-aware through targeted coaching.
How does coaching help with work conflict?
By understanding your personality and the personalities of your colleagues, coaching helps you communicate in a way that reduces friction and focuses on logical resolution.

Voice-first coaching that adapts to your personality. Get actionable steps you can take this week.
Start freeBuilt by Compono. Not therapy — practical behaviour change.
Think about the last time you walked into a boardroom or a high-stakes meeting feeling like a total fraud. You probably took a deep breath,...
1 min read
Ever felt like you’re speaking a completely different language to everyone else in the room? You’re sitting in a meeting, or maybe at dinner with...
Have you ever felt like you’re running a race in the wrong pair of shoes? You’re working harder than everyone else, yet career excellence feels like...